One thing I love about the blog here on Rising Sun Pools is that it gives me the opportunity to talk about things that I think really matter to our customers. Recently, I published a post for Aqua (a publication directed at pool and spa professionals) discussing how big of a distraction online review sites like yelp can be for business owners. I think that that this message applies to our customers as well, so I’d like to take this opportunity to talk about the dangers of online reviews, and some helpful tips to spotting the good from the bad.
According to a CNBC post on the topic, almost 80% of consumers trust reviews online. But there is so much variance in the quality of online reviews that it can be hard to see the truth through the fog. Plus, some online review sites use negative reviews as a weapon to increase their online ad sales (forcing businesses to buy ads to push negative reviews down). This isn’t to say that you shouldn’t trust online reviews, or that online reviews can’t be helpful. You should just always try to look at reviews in more than one light. Here
are a few tips to ensure you are getting the most out of the reviews you read:
Of course online reviews can’t tell the whole story. I always encourage customers to look for well-established companies when buying any product or service. Never be afraid to call up the business and ask them to tell you about their successes. Any company that has been in business will have plenty of stories about their successes, failures and how they handled each situation, I know we do at Rising Sun Pools!
Tara Onthank is the Co-Owner of Rising Sun Pools and Spas